New Neuro
A cold-weather campaign built around movement, insulation, and technical restraint.
New Neuro
New Neuro
Industry
Functional CPG
Functional CPG
ROLE
Campaign direction Art direction Technical apparel visuals Motion system Retail communication
Campaign direction Art direction Technical apparel visuals Motion system Retail communication
Deliverables
Product imagery Motion studies Retail graphics Social cutdowns
Product imagery Motion studies Retail graphics Social cutdowns
The Setup
Kicker
THE PERFORMANCE
THE PERFORMANCE
WITHOUT EXCESS
THE PERFORMANCE
WITHOUT EXCESS
Halden wanted a campaign system that could move between alpine sportswear, technical fashion, and editorial storytelling without losing coherence. Most references in the category leaned heavily on aggressive energy, over-styled action shots, or purely functional product communication. We developed a colder and more restrained visual direction built around atmosphere, pacing, silhouette, and controlled movement. The system needed to feel technical and performance-driven while still remaining calm, premium, and visually disciplined.
Halden wanted a campaign system that could move between alpine sportswear, technical fashion, and editorial storytelling without losing coherence. Most references in the category leaned heavily on aggressive energy, over-styled action shots, or purely functional product communication. We developed a colder and more restrained visual direction built around atmosphere, pacing, silhouette, and controlled movement. The system needed to feel technical and performance-driven while still remaining calm, premium, and visually disciplined.
The System
Kicker
The Result
Kicker