Rebrand

A cold-weather campaign built around movement, insulation, and technical restraint.

Mar 2024

Rebrand

Industry

Winter Sportswear

ROLE

Campaign direction Art direction Technical apparel visuals Motion system Retail communication

Deliverables

Product imagery Motion studies Retail graphics Social cutdowns

TIMEFRAME

6 weeks

The Setup

Kicker

THE PERFORMANCE

WITHOUT EXCESS

THE PERFORMANCE

WITHOUT EXCESS

The final system connects alpine performance references with a restrained editorial language built around pacing, silhouette, and cold-weather material behaviour.

We created a visual system for Halden that balances alpine performance wear with a quieter editorial direction across campaign, retail, and digital applications.

Gum Is Dumb Campaign

Neuro Gum & Mints

Packaging Unification

Vivazen

Neuro Gum & Mints

Shared DNA

Neuro Gum & Mints

Gum Is Dumb Campaign

Vivazen

Packaging Unification

Vivazen

Rebrand

ALL PROJECTS