Packaging Unification

A cosmetic identity built around ritual, texture, and contrast.

Apr 2025

Industry

Beauty

ROLE

Brand identity Packaging design Campaign art direction Product visuals

Deliverables

Packaging system Campaign assets E-commerce visuals Print collateral

TIMEFRAME

10 weeks

The Setup

Kicker

THE RITUAL

WITHOUT DECORATION

THE RITUAL

WITHOUT DECORATION

Packaging, imagery, and campaign assets were designed as one continuous experience where repetition and material detail carry the brand instead of decoration.

We developed a darker visual direction across packaging, photography, and campaign materials for the product launch.

Rebrand

Neuro Gum & Mints

Rebrand

Vivazen

Neuro Gum & Mints

Shared DNA

Neuro Gum & Mints

Gum Is Dumb Campaign

Neuro Gum & Mints

Rebrand

Vivazen

Rebrand

ALL PROJECTS